In-house produced video series featuring testimonials from Blue Cross and Blue Shield members.
In-house produced social video series featuring healthy recipes in the form of short, fun and engaging videos set to music.
Three-video series created for a Chicago charter school network serving the city’s urban communities. The videos tell Catalyst Schools’ story, present their mission and ask the students, “What do you want to be when you grow up?” Developed in partnership with Poccuo.
Developed with Demo Duck for eCards For Health– an in-house developed website featuring shareable health tips in the form of short videos. This set covers topics like the health benefits of hugs and pets, warning signs of a stroke and tips for healthier lunches.
In-house produced social video series featuring answers to the most commonly asked questions from Blue Cross and Blue Shield members.
Series of videos showcasing a variety of tools and products available to Blue Cross and Blue Shield members. All videos were created in-house.
In-house produced video series created to explain the variety of options Blue Cross and Blue Shield members have when seeking medical help.
Created in-house, this video was designed to promote Blue Cross and Blue Shield informational seminars for senior citizens.
Repurposing footage from the Member Voice series, this video was created in-house to tell the Blue Cross and Blue Shield value story through the experiences of its members.
Leveraging user-generated viral “fail” footage, this video was developed in-house and presented as part of a Blue Cross and Blue Shield informational kiosk located at various college campuses.
Created in-house, this video was designed to promote Well onTarget®— a suite of tools available to some Blue Cross and Blue Shield members on their journey to wellness.
This video was created in-house and designed as a sales tool, showcasing Health Clarity™— Blue Cross and Blue Shield’s suite of transparency tools for employers and their employees.
This in-house produced video series of man-on-the-street interviews was designed to engage viewers with questions about the Affordable Care Act and drive traffic to a Blue Cross and Blue Shield informational microsite.
Developed in partnership with Demo Duck, this five-part educational video series covers the topics of health care costs, health care reform, shopping for health insurance, coverage options and getting help paying for health insurance.
This unscripted video was produced in-house for the Blue Cross and Blue Shield “Careers” and LinkedIn pages.
This three-part educational series covers topics like health care cost drivers, identifying health care costs and maximizing your health care dollar. All videos were designed and animated in-house.
A collection of in-house produced videos created for the employees of Health Care Service Corporation.
A four-part educational series that talks about the importance of the provider network and highlights the key features and benefits of HMO, PPO and CDHP health insurance plans. All videos were designed and animated in-house.
These videos were filmed on location for the Immokalee Foundation— an organization for building pathways to success for the children of Immokalee, FL. Developed in partnership with Poccuo, the videos include the story of Immokalee, a :30 PSA and features tales of struggle and perseverance from Rose, Maria and Alex.
Six part educational series on Medicare produced in partnership with Demo Duck.
This in-house created video showcases various digital tools available to Blue Cross and Blue Shield members.
An animated video illustrating the benefits of Blue Directions™— a private exchange solution from Blue Cross and Blue Shield. This video was created in-house.
This animated timeline tells the story of the Health Care Service Corporation’s journey towards the first-ever health insurance marketplace. The video was designed and animated in-house.
This six-part series on the basics of health insurance was created for Health Care School— a Blue Cross and Blue Shield educational web portal. Videos include Drug Safety, Reading Your Claim Statement, Talking to Your Child’s Doctor, Generic vs. Brand Drugs, How Plan Features Affect Premiums and Preparing for Your Doctor’s Visit. All videos were created in-house.
Benefits Value Advisor™ is a one-call solution for employees for help with anything from locating a provider and comparing procedure costs in an area to answering benefits and claims questions. This in-house produced video highlights the potential savings for employer groups and how Blue Cross and Blue Shield helps get more members participating in the program to maximize its value.
This video, originally produced in-house as a six-part series, helps those turning 65 better understand the Medicare program, how it works and why supplemental health insurance is a good idea.
A collection of videos promoting and/or demonstrating various Blue Cross and Blue Shield online tools, including the Provider Finder, BCBSIL.com and Blue Access for Members. All videos were created in-house.
Six versions of this B2B video newsletter were produced every week. Rough drafts of the scripts were prepared in advance and finalized on Wednesday mornings, when the latest legislative updates were made public. The final six videos were filmed, edited, reviewed and pushed live within four hours.
A collection of in-house produced videos promoting various Blue Cross and Blue Shield mobile apps, including Centered, BAM Mobile and BCBSIL Mobile. All videos were created in-house.
This intro sequence was created for Life as Lincoln— a documentary film I worked on as a producer and cameraman.